Content marketing is only becoming more essential as brands realise the benefits of creating engaging and relevant content that educates and inspires their audience. Businesses must understand who they want to reach, where and when these customers can be found as well as what types of content will help engagement and therefore grow your brand.

Having a well defined content strategy is essential to business growth and in this interactive workshop we will cover:

• Factors transforming buying behaviour today
• Developing audience personas to improve engagement
• The cornerstones of compelling content: copy, audio, video, imagery
• Planning and executing an editorial calendar

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.