- This event has passed.
Marketing bootcamp: Let’s take your business into orbit
18/10/2021 @ 10:00 am - 20/10/2021 @ 2:00 pm
Marketing bootcamp: Let’s take your business into orbit
Marketing is not rocket science, but once you know your basics, you will be able to take your business into orbit!
Building a strong marketing strategy, linking your products or services with customer need, and maximising your reach through digital marketing channels is a recipe for your success.
There is a lot to think about when starting or having just started your own business, but having a robust plan of action for building awareness, generating interest, and driving sales is fundamental to your survival.
So back by popular demand is our women-only marketing bootcamp for early stage businesses and those thinking about starting one up.
“Thank you so much for the presentation and the three day training, it was amazing and great sessions”
PREVIOUS PARTICIPANT
Who is this for?
This fully funded 3-day programme is ideal for aspiring entrepreneurs or early stage businesses, and is exclusively for women.
Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form.
The Zoom details for the workshop will be sent to you the evening before the workshop takes place, this email will be sent via Eventbrite so please keep an eye out for it.
Event details
Location: Online
Course length: 3 days
Time: 10am – 2pm
Session 1
Monday 18 October
Getting your marketing strategy right
You will learn how to put together a successful marketing strategy, including how to understand your customers’ needs, how to segment and target them.
We’ll also explore what value propositions are and why they are absolutely fundamental to all the marketing you do.
Session 2
Tuesday 19 October
Brands and value
You will learn about what makes some brands really successful. We will explore what values are key for you to present to you market, and then start on your promotional journey, understanding how customers pass through their buying decisions.
We will also look at what you can do to encourage them to choose your product with great communication.
Session 3
Wednesday 20 October
Digital marketing
You will get a whistle-stop tour through digital marketing, exploring the dos and don’ts of the various activities you might wish to explore, and Liz will share her experience and tips of what is working the best for marketers in the current climate.
How to apply