A buyer persona is a semi-fictional representation of your ideal customer, it identifies useful information on what exactly your customer looks like, by identifying demographics such as their age, gender, income, motivations, hobbies, family life etc. The more detailed your customer persona is, the more useful it will be to your marketing strategy.

How will knowing this information help you as a business owner? Accurate buyer personas provide valuable structure and insights for your small business. A detailed buyer persona will allow you to focus your time, marketing efforts and product development into the right channels.

This workshop runs through what a buyer persona is, how you can use them and then we will go on to create buyer personas specific to your business.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.