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Metrics for marketing

November 29 @ 10:00 am - 1:00 pm

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Metrics for marketing

Monday 29 November 2021  |  10am – 1pm

What role do our marketing metrics play in business? How effective are they? And how can they be effectively used to inform strategic decision making?

Explore key areas of marketing metrics – digital and analogue – and learn how different contexts and purpose require different measurement techniques and management. We will also identify pitfalls of measurement and how this can skew your business intelligence. In this masterclass with Andrew Hatcher, we will focus on the role of measurement in marketing and how this should be used as part of your marketing strategy and planning.

On this workshop, you will:

  • Review the basics of measurement – what, where, how, why and how often
  • Explore examples of how measurement can go wrong
  • Understand how metrics fits into strategic marketing planning
  • Learn fundamentals of some key metrics – digital and analogue
  • Discuss lessons on managing measurement

Led by experts, this programme is highly interactive, with plenty of opportunities for discussion and to practise your skills in a supportive and friendly environment.

Who is this course for?

This course is for business leaders or strategic managers of established businesses with 3 – 249 employees. It is for growing businesses with demonstrable potential for scale, or for high growth businesses looking to speed up their growth.

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Our Expert

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Andrew Hatcher, Business Advisor

Andrew is a seasoned entrepreneur, investor and advisor with a long history of identifying, developing and managing innovation across many sectors. He teaches widely in the areas of innovation and marketing, is a Fellow at Cambridge Marketing College and has published a number of books on innovation and marketing.

Andrew is currently Mentor in Residence at the Cambridge Judge Business School and is lead coach on the Accelerate Cambridge programme.

Complete your registration

This course is part of our Growth Works programme, designed to support growing businesses to accelerate their growth potential. To book onto this course, please complete the registration below.

This will help assess your eligibility and ensure you get all the support you need to fulfil your growth goals.


November 29
10:00 am - 1:00 pm
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