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Let’s take your business into orbit: Marketing bootcamp

July 5 @ 10:00 am - July 13 @ 2:00 pm

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Let’s take your business into orbit: Marketing bootcamp

Marketing is not rocket science, but once you know your basics, you will be able to take your business into orbit! 

Back by popular demand is our women-only marketing bootcamp for early stage businesses and those thinking about starting one up. 

This bootcamp will be run by Dr Liz Ratcliffe who will provide you with all her top tips and ideas for getting your marketing strategy right and the tools that will work for your business. Liz brings over 25 years-experience of working in marketing, sales and business development, picking up 5 global prizes from the Chartered Institute of Marketing along the way.

She has worked for multi-nationals, and in both the public and charity sectors. She has started up two successful businesses, selling one in 2004 before continuing to build her marketing career. She has experience of doing marketing on a shoe string to managing teams of 50+ people, and overseeing product portfolios of over £100million and marketing budgets of several £million.

Who is this for?

This bootcamp which has been written by Liz is designed for women entrepreneurs specifically and includes real life examples and plenty of time for questions along the way.

It is aimed at businesses who are just in the start-up phase, or those who have already started and want to make headway in their marketplace, with revenues of up to £30k, who need help in optimising their marketing to grow successfully.

Event details



Course length:

3 days


10am – 2pm

Session 1

Monday 5 July

Getting your marketing strategy right

You will learn how to put together a successful marketing strategy, including how to understand your customers’ needs, how to segment and target them.

We’ll also explore what value propositions are and why they are absolutely fundamental to all the marketing you do.

Session 2

Tuesday 6 July

Brands and value

You will learn about what makes some brands really successful. We will explore what values are key for you to present to you market, and then start on your promotional journey, understanding how customers pass through their buying decisions.

We will also look at what you can do to encourage them to choose your product with great communication.

Session 3

Wednesday 7 July

Digital marketing

You will get a whistle-stop tour through digital marketing, exploring the dos and don’ts of the various activities you might wish to explore, and Liz will share her experience and tips of what is working the best for marketers in the current climate.

We recommend that you attend all three sessions to gain the maximum benefit for you and your business.

How to apply

AWE is a fully funded Interreg/ERDF programme available to female entrepreneurs living in the areas indicated in blue on this map. Please check your eligibility before booking.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

Please be advised that while the workshop is free of charge, we will ask you to fill in a registration form and session feedback form.

OutSet is a fully funded program, set up to support entrepreneurs and this paperwork enables us to track our progress, measure our impact and continue providing you free services.

Please note that your instructions for joining the Zoom workshop will be emailed to you nearer the date, but if you have not received these instructions by 24 hours before the start of the workshop, please check your junk mail folder. We also recommend that you set up a rule in your email to ensure that all emails from eventbrite-cpca@ytko.com go to your inbox rather than your junk folder.


July 5 @ 10:00 am
July 13 @ 2:00 pm
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