New electronically assisted tourism vehicle launched in Cambridge

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The EAV is part of a £710k programme of visitor welcome capital investments to support the city’s visitor offer and sustainable recovery

THANKS to funding secured from the Cambridgeshire and Peterborough Combined Authority, Cambridge City Council and its partners – Cambridge BID, Cambridgeshire County Council, Kings College Cambridge and Fitzwilliam Museum Enterprises – have launched a new Electronically Assisted Vehicle (EAV) based visitor welcome service, in a bid to support the continued recovery of the city’s tourism market following the impacts of the pandemic.

The new EAV will be operated by Visit Cambridge, the new tourism development service for the city, as a mobile Visitor Information Centre (VIC) for the city and under the new and eye-catching Visit Cambridge brand.

As well as being environmentally friendly and low cost to run, the EAV will be able to access high footfall areas of the city centre that are closed off to standard vehicles, such as King’s Parade, Market Square and the CB1 railway station area.

Cambridge BID’s on-street Ambassador team will staff the EAV, which will operate around the city and park up in these locations to service the needs of all visitors, include local residents, workers and students.

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