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Build a digital growth marketing plan
27/09/2022 @ 10:00 am - 1:00 pm
Build a digital growth marketing plan
Tuesday 27 September 2022 | 10am – 1pm
Drive interest and lead generation through your digital marketing
Marketing is about connecting your brand with your audience in the right place and at the right time. That means meeting them where they are already spending time: online.
Digital content has now become an expectation of both B2C and B2B consumers and increasingly relied on to learn and research about services that your business could offer.
Your digital marketing will involve the use of a number of digital tactics and channels to help you you achieve your overall marketing strategy and goals. On this workshop, we’ll look at how we can build on the effectiveness of your plan.
On this workshop, we will cover:
- How to fast-track reaching your growth objectives
- Define your roadmap to success
- Fuel your digital marketing strategy
- Save money and increase efficiency in advertising spend
- Scope out and identify areas that urgently require improvement
- Identify areas where winning strategies can be repeated
- Align your stakeholders and make informed strategic decisions
Who is this for?
This workshop is for growth ambitious businesses who would like to improve the return on investment across their digital channels, including both organic and paid advertising.
As this workshop is fully funded based on specific eligibility, this course is for functional or senior leadership roles within businesses between 3-249 employees that are based in the Cambridgeshire & Peterborough region.
Event Details
Location: Online
Dates: Tuesday 27 September 2022
Time: 10am – 1pm
Fully funded: This programme is fully funded and available at no cost to you.
This course is delivered by Growth Works
Growth Works is a transformational business growth service that has been set up to support the Cambridgeshire & Peterborough Combined Authority in delivering jobs and business growth to the region.
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Our Expert
Dr Liz Ratcliffe
This workshop will be delivered by Growth Coaching Senior Marketing Advisor, Dr Liz Ratcliffe. Liz has over 25 years-experience in strategic and digital marketing, and is a Fellow of the Chartered Institute of Marketing. She was worked in the private, public and charity sectors, and is the holder of 5 Global prizes from the CIM.
Liz has started up and run two very successful businesses, and has also managed multi-million marketing and product development budgets in a variety of different SMEs and Multi-Nationals.
In this workshop Liz brings her practical experience of what works for SMEs in terms of development and deployment of marketing that results in growing market share and revenue.
Complete your registration
This course is part of our Growth Works programme, designed to support growing businesses to accelerate their growth potential. To book onto this course, please complete the registration below.
This will help assess your eligibility and ensure you get all the support you need to fulfil your growth goals.