t provides an introduction to the digital tools you should be using to research your potential audience, raise your brand awareness and gain new customers and grow your revenue.

The course comprises of two workshops, each 3.5 hours in length which will be run via zoom.

Day 1 is Monday 27th June 10am-1.30pm and Day 2 is Thursday 30th June 10am-1.30pm

During the training you will learn about:

• Why understanding your customers is critical before you start your marketing activities

• Employing digital techniques to understand your customers and test your business ideas

• What good practice looks like for website design and development and how to rank higher on Google with Search Engine Optimisation (SEO)

• Why email is such a valuable marketing tool to grow your customer-base

• Harnessing all the opportunities through promotion on the right social media channels for your business

• Digital advertising (Pay Per Click (PPC)) dos and don’ts

• Why content planning forms the blueprint of your digital marketing

• How to analyse the Return on Investment from your digital marketing.

• Top tips on how to understand what will work best in terms of engaging your target market.

Booking is essential as places are limited to ensure maximum learning and benefit for each participant. Please ensure that if you are unable to attend the session, that you let us know so that we can move this place to another participant.

Date: Monday 27 June & Thursday 30 June 2022

Time: 10am – 1.30pm

Location: Online

Cost: Free