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Marketing strategies for growth
09/11/2021 @ 10:00 am - 11/11/2021 @ 2:00 pm
Marketing strategies for growth
How do you get your message to the right audience? How do you boost visibility and increase sales while sustaining a profit?
Without a dynamic, marketing strategy in place to fuel that next spurt, it will be virtually impossible to sustain your growth in existing or new target markets. But it’s not easy identifying the right strategies.
Everyone is vying for your attention – from social media to SEO to events and out-of-the-home advertising – it’s easy to get sucked into a black hole.
This programme will support you to gain clarity and understand useful strategies, models and tactics that will unlock faster traction in your business and help you build better relationships with sales prospects.
On this course, you will:
- Identify strategies to overcome increased competition, technology cynicism and price sensitivity
- Learn how different channels can help build traction amongst your target audience
- Explore how a personalised approach can help your prospect funnel
- Discover go-to strategies to effectively market your business online
Led by experts, this programme is highly interactive, with plenty of opportunities for discussion and to practise your skills in a supportive and friendly environment.
Who is this course for?
This course is for business leaders or strategic managers of established businesses with 3 – 249 employees. It is for growing businesses with demonstrable potential for scale, or for high growth businesses looking to speed up their growth.
Event Details
Location: Online
Dates: Tuesday 9 November, Wednesday 10 November & Thursday 11 November
Course length: 3 days
Time: 10am – 2pm
Fully funded: This programme is fully funded and available at no cost to you.
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Our Expert
Liz Ratcliffe, General Manager of Outset CIC
Liz brings over 20-years of experience of marketing, from creating effective strategies to deliver sales and bottom-line impact, brand building, market research, PR, compelling content generation, development of value propositions, B2B demand generation, and practical application of all tactics, both online and offline. She is an excellent producer of compelling content for business audiences, extracting benefits and creating strong value propositions with a PhD and five global awards from the Chartered Institute of Marketing, plus she is also a qualified Project Manager (APMP).
Working for ITV’s engineering division, she established an innovative research company, winning contracts with all UK broadcasters to support the change from analogue to digital, with turnover of £250k in the first 12 months. In her marketing consultancy business, she worked with SMEs and large corporate clients within a range of sectors, providing support, from strategic planning, to content provision, PR campaigns and digital marketing.
Liz also developed the future-oriented digital product portfolio for Ordnance Survey, managing their range of £140m p.a. digital and geographical products. She created an innovation unit to perform market analysis and agile product prototyping, forging partnerships with R&D units in UK and European Universities, and successfully launched new market-leading products to fulfil aggressive growth objectives. She created the award-winning P2P community, GeoVation, acting as a catalyst for ideas and product generation for the next generation digital mapping products and services.
Complete your registration
This course is part of our Growth Works programme, designed to support growing businesses to accelerate their growth potential. To book onto this course, please complete the registration below.
This will help assess your eligibility and ensure you get all the support you need to fulfil your growth goals.