New hospitality strategy to help pubs, bars and restaurants build back better

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New Hospitality Strategy published to help the sector Build Back Better from the pandemic. 

A new strategy to ensure England’s pubs, bars, restaurants and other hospitality venues can thrive long-term and adapt to consumer demands has been launched.

The Hospitality Strategy focuses on reopening, recovery and resilience.

To support the industry in its reopening, the Strategy sets out measures including highlighting opportunities in the hospitality industry to jobseekers through DWP’s dedicated work coaches and helping the sector address current recruitment challenges. This is on top of the continued support for businesses through the government’s unprecedented £352 billion package of economic support and guidance this week to help ease them back to operating normally.

Recovery measures will boost business and consumer confidence and help the sector return to profitability. This includes working with the government-owned British Business Bank and directly with lenders to support access to finance for hospitality firms so they can invest in their businesses.

It will be easier for pubs, restaurants and cafes on the high street to offer al fresco dining and serve more customers outside, with pavement licenses being extended and made permanent. Takeaway pints will also continue for another 12 months as the temporary permissions for off-sales of alcohol are extended in England and Wales, boosting sales.


Business Minister Paul Scully said:

The pandemic has meant we’ve had to stay apart, and this has had a big impact on the hospitality industry, which exists to bring people together. We’ve been working with hospitality businesses throughout the pandemic to understand what support they need to not only reopen, but change and improve how they do things to meet changing consumer demands and protect jobs and livelihoods.


The government is also setting out ways to help the sector improve its resilience, including by making hospitality a career option of choice, boosting creativity, and developing a greener sector. Measures include:

  • exploring options for vocational skills and training that support careers in the sector, including apprenticeships, bootcamps and other qualifications like a T-Level, and working with the sector to raise the profile of careers in hospitality
  • supporting innovation and productivity by using the government’s Help to Grow programmes to strengthen the sector’s digital and management skills, and bringing hospitality businesses together with universities and other innovators to support the next generation of hospitality start-ups
  • helping the sector reduce emissions, including by cutting waste and single-use plastic consumption

This comes as the £150 million Community Ownership Fund launched yesterday, giving people across the UK the chance to run local pubs at risk of closure as community-owned businesses. Communities in all 4 nations will be able to bid for up to £250,000 matched funding.

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With funding from the Cambridgeshire and Peterborough Combined Authority, Plunkett is currently able to offer early-stage community businesses free advice and support on how to get their business off the ground, including guidance on community engagement, legal structures, business planning and raising the funds to do it.